About Us
Our mission
We are the first micro-roaster to be established in Quebec and to have introduced specialty coffee to Quebecers. For more than 12 years now, we have been purchasing microlots of superior quality coffee directly from our producer partners which are then roasted by our master craftsmen in Montreal.
Since our beginnings, our mission has been to share our passion and expertise in specialty coffee to introduce this world to as many people as possible, one cup at a time.
How do we buy our coffees?
We believe that buying coffee is much more than just a transaction. Since our very beginnings in 2011, our
goal is to form real partnerships with farmers to ensure we have a long-term positive impact in their communities. This is why we work closely with them to offer them a price that will allow them to ensure their growth.
Every year, we visit some of our producer partners to choose the best batches of coffee from their region. These purchases at the source provide us with unparalleled quality in addition to offering a Premium directly to the producer. This Premium corresponds to a minimum of 2 times the so-called “fair” salary. We are proud to say that over 80% of our purchases are made directly from the source.
Certain regulations make the chain of custody very opaque or even impossible. In these cases, we work with colleagues and private importers to find the best lots.
We work alongside some of the best cooperatives offering transparency and quality. These cooperatives fairly redistribute the profits generated to their members as well as their community, in addition to practicing agriculture without pesticides or chemical fertilizers.
Roasting
Where science meets craft
The key to a successful roast is the elimination of chance and the control of as many parameters as possible, in addition to a precise anticipation of the character of each coffee, based on an in-depth knowledge of the terroir.
Here are some steps we are taking to
this effect:
+ “Grain Pro” or vacuum-packing of our coffees at origin, before import and transport;
+ Bagged in airtight packaging fitted with a one-way valve
Control
Control of intrinsic or environmental parameters, including:
✔ humidity of unroasted grain
✔ environmental temperature and pressure
✔ real-time monitoring of roasting curves
✔ measurements and ratio of post-roasting weight losses
✔ weekly tasting control supervised by an experienced taster
Community
Education and formation
All our efforts to source the best beans and roasting techniques would be in vain.
without expert representation by baristas in our cafes, among our commercial customers as well as among consumers at home.
This is why we have equipped ourselves with a competent team specialized in training to ensure that the quality of the extraction of our coffees.
Our Montreal roasting center includes a mini-laboratory with state-of-the-art equipment dedicated to training.
Because the quality of coffee service will undoubtedly affect the taste of the coffees tasted, we attack our educational mission from all fronts of the service chain; from home to our business partners.
Boutique
Baristas' Crushes
